Music is a crucial component of building a successful business, along with choosing the ideal location, creating a visual design for your storefront, and creating a good marketing plan.
In-depth research into the role of music in retail was conducted as early as the 1960s. It goes without saying that choosing the right music helps build your business identity, set mood, and greatly influence buying behaviour. But all too often, companies create their in-store playlists based solely on their personal preference, rather than carefully considering and integrating the store's soundtrack into their overall concept.
When deciding whether or not to include music in your upcoming business, keep these considerations in mind:
In-store music should not overwhelm and distract consumers. Instead, it should enhance the overall experience and be an integral part of how you interact with your customers. Consider not only your visual identity, but also your audio identity when considering the story you want your brand to tell and the specific demographic you’re speaking to.
According to studies, the longer people stay, the more likely they are to buy. While appealing to younger audiences, upbeat music increases arousal and gets customers moving faster. Slower music keeps people interested longer. The volume you choose depends on your audience. A younger audience prefers loud music, but an older audience prefers a more subdued soundtrack. Then there's the genre issue: tests at a wine shop found that playing classical associated with elegance and prestige prompts customers to buy higher-priced products, but pop music works better when marketing young goods.
Silence can be unsettling. Customers need some form of ambient noise to feel comfortable in a store or any other consumer environment. Feeling pressured to make a purchase and being watched every step of the way while shopping is one of the most uncomfortable experiences. Customers want feel comfortable at your business. By dampening the sounds of movement and conversation, music creates a sense of privacy and solitude. Make sure the music you play promotes focus, increases customer satisfaction, and helps customers lose track of time.
When it comes to playing music in a commercial context, each country has its own restrictions. Make sure you research the legal framework and identify the licenses need to avoid severe penalties and allow you to play music without undue worry.
Music in your business should never be random, whether you're planning your first pop-up venue or building an already strong brand identity. There’s a clear science behind this, and there are several studies readily accessible online that can help you choose the ideal playlist arrangement for your store.
In certain cases, the environment and above all the mood has a greater influence on the purchase decision than the products themselves. The atmosphere itself is the main product. You have more power than you realise. While selecting music has always been a subjective process, data is now available to help you create the soundscape for your store in a more methodical way. More meaningful than exact sales volume is what the study results suggest: It’s possible to sway people’s behavior through music, yet this sway can either aid or undermine efforts to achieve organizational goals.
It's the perfect solution for Businesses, Architects, Consultants, System Designers, and AV System Integrators who want access to dependable and legal music service, including updates as new content become available, resulting to user-friendly systems and happy users.
Giving everyone the chance to play appropriate music for their business, legally in their environment, is part of our mission. Creating the ideal music mix is an art. Our unique approach has been honed over the course of more than a decade of offering branded music experiences in stores through robust, trustworthy, and market proven solutions.